Job Description

Founded in 1953, Hudson Valley Community College (HVCC) located in scenic Upstate NY is a multi-campus College with locations in Troy and Malta New York. HVCC offers more than 80 degree and certificate programs in three schools: Business and Liberal Arts; Health Sciences; and Science, Technology, Engineering and Math (STEM). Hudson Valley is one of 30 community colleges in the State University of New York (SUNY) system and serves nearly 9,000 students each year. The college is a recognized leader in career and transfer preparation, workforce training initiatives, distance learning and service to a diverse population of students. Hudson Valley has an extension center in Malta, NY known as HVCC North and sponsors the Capital District Educational Opportunity Center in Troy, NY. With more than 80,000 alumni and nearly 1,000 employees, the college and is a catalyst for educational opportunity and economic development in the Capital Region of New York State.

Hudson Valley seeks experienced, dynamic, capable, creative and caring individuals who would like to join our team and continue to build on decades of successful service to our community.

Digital Communications and Marketing Specialist 
HV-NTP-9780

In order to be considered an applicant for this position you must meet the minimum qualifications as stated in this announcement. HVCC does not support Visas. Applicants must currently hold an unrestricted employment authorization to work in the United States and appointment will be contingent upon completion of a background check.

Qualifications for Employment

Minimum Requirements
Associate’s degree in a relevant major (Communications, Computer Information Systems, Digital Marketing, Marketing, Web design, or similar) plus one (1) year of communications experience in using electronic media in a professional environment (OR) High School Diploma or possession of a High School Equivalency plus three (3) years of experience in using electronic media in a professional environment. Must also possess demonstrable knowledge of the latest Internet technologies including social media channels, Windows operating systems and graphic design software. Must have an understanding of HTML, Web browsers, CSS, PHP, Javascript and overall Web site administration. Must have very good oral and written communication skills with a strong attention to details and be able to work in a team environment as well as independently. 

Preferred Requirements
Working knowledge of Adobe products. A relevant bachelor’s degree. Web site experience working in a Content Management System (CMS). Working with administrators, faculty and staff in a secondary or post-secondary environment. 

Nature and Scope of Duties:

• The Digital Communications Specialist reports to the Associate Director of Communications and Marketing and performs the following duties:
• Publishes approved content on official pages of the college’s Web site and social media sites on a regular basis.
• Works in partnership with colleagues in the Office of Communications and Marketing to accomplish this task.
• Interacts with members of the college community to create content for social media postings, update webpages and implement site-wide changes related to design and content needs. May initiate these content changes to ensure that official pages are up-to-date. 
• Works to improve and enhance internal and external electronic communications, including but not limited to the college’s social media presence, e-mail marketing efforts and electronic communications from the Office of Communications and Marketing to the rest of the campus (faculty, staff and students). 
• Also works to recommend and implement ways to improve interactivity of the college’s Web site.
  Works with third party vendors, such as the college’s marketing agency, to create and implement digital marketing strategies.
• Ensure Web site SEO and accessibility with a Web-focused writing style, use of keywords, meta tags and W3C standards. 
• Maintains up-to-date knowledge and skill with current technologies in the social media and Web publishing industry.
• Maintains electronic campus event calendar.
• Develop and program messages promoting college programs and events on digital displays.
  Other related duties as assigned.

This is a 12-month, Full-Time position with a salary range of $46,000-$48,000.  

Hudson Valley offers a full benefit package including Health Insurance, Dental and Eye Insurance, Retirement, employee and employee’s spouse and children free tuition waivers. HVCC also has a generous leave policy. If you’re employed by a government or not-for-profit organization, you might be eligible for the PSLF Program. The PSLF Program forgives the remaining balance on your Direct Loans

To apply, please visit www.hvcc.edu/jobs and complete the online application before the close date of September 21, 2025.

Hudson Valley provides educational access to a diverse community of traditional and non-traditional learners in an environment that fosters lifelong learning and freedom of inquiry and expression. Hudson Valley values equity, inclusion, and dignity for all.

Women, minorities, veterans, and individuals with disabilities are encouraged to apply. Bi-lingual applicants strongly encouraged to apply.

Hudson Valley Community College is an Affirmative Action/Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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